We are proud to present you the video of the making off of the new campaign shot in Barcelona a month ago. The aim of this post is not only to introduce you the campaign and the video but also to highlight the need, as a brand, to find a good concept behind the campaign.
It is very important to have a good photographer, better models and a brilliant location in order to come out with a good campaign, but we also need to tell a good story.
People love storytelling, it is even much more effective than a good picture. If you connect with people they will buy you not because your pictures are freaking good, but because they feel embraced under your idea. That is why we decided to bet for a good concept even if we already had pretty good professionals behind and in front of the camera.
The campaign concept was: Who cares?, and the story behind is the following: Do what you love and love what you do. The choice is yours. It’s how you wear it that counts. Embrace your weirdness, do whatever you want without minding what others may say or thing. Who cares?
We try to motivate people that have strong ideas and convictions but that may feel alone in their project. This story and this concept is the important thing here; it is what will remain after time.
We hope you enjoy the campaign as much as we did creating it.
Love from Barcelona.