WHY ARE WE HERE?
The purpose of the blog is not to talk about our brand, yet since this is the first post we are going to address our first steps and the main reasons that led us to create the brand. We promise this is just an exception and from now on this blog will be talking about amazing stories from great people.
“One day your life will flash before your eyes. Make sure it’s worth watching” – Gerard Way
I started drawing things that I liked, esthetically beautiful, without further intentions. Then I printed them into t-shirts and I wore them. Some friends did wear them too. Nowadays, when I take a glance at my first drawings I realize that I was completely wrong, indeed, those drawings did have a precise meaning and sense. The problem was that I did not realize so by then. It was only after writing the manifesto, the Keep calm and make la Honey manifesto, in 2011, when I started to organize all the ideas that were running through my mind to finally give meaning to all my drawings. I also realized that what I really wanted was not to draw beautiful illustrations, but to use the brand to send out a message to the world.
The question at that point was why I was doing all that, I am not talking about money but the values and ideas that I wanted to convey. The “what” was not so relevant. It can change over time; I can make t-shirts or create porcelain dolls, it does not matter, this is only the execution of the “why”. The “why” is, in fact, the one thing that is going to save me when other people do the same exact thing that I do: They can imitate the “what” but never the “why”.
Fortunately, we have the opportunity to spread out our ideas. Our brand is not much more than a loud-speaker that claims an idea and wants to share it around the world.
We just want to make it worth watching, and we think that the only way to achieve this is by being who we are, embracing our weirdness. Doing what we love and loving what we do, that is the key.
Fuck what others think, you are not living your life for them.
We are in a world filled with people who try to not let others succeed. We personally think that this is because we are used to seeing people who do succeed as people who are distant from us. We see them in TV shows or magazines. When we see people from our inner circle succeeding, we tend to be shocked and that destabilizes us. We are not used to live out of our comfort zone, where we feel good with ourselves, so this destabilization can trigger many inside questions that provoke a huge impact in our person. To avoid this, we try to discourage people who intend to succeed by telling them things like: “you are crazy”, “you are not going to get that”, “forget about that”, etc.
Because of this, we want to arise as a brand that sincerely empowers people to follow their objectives. There will be many people who will tell you that you can’t do it, thus we need more voices on the other side to help you realize how wonderful you are.
Be the kid you have inside
We have been told, over and over, that once we grow up we have to take responsibilities and be mature. This is as important as true, but we heard this so many times that we completely forgot to take care of the kid that we ALL have inside. Our brand claims that we really need to find our kid and let him flow.
Kids are authentic, they do not pretend to be anybody else, they don’t even know how to pretend. They imagine, they believe in a Paradise, they have dreams. Those same dreams are killed softly by a society who is repeating over and over that we need to grow up. However, what we really need is to use the right side of the brain where we find creativity, imagination or empathy. The left side is very important, in fact it is basically what differentiates us from animals, but the right side is what differentiates us from becoming stones.
“Everything will be okay in the end. If it’s not okay then it’s not the end.” – Paulo Coelho
All the news we hear in the media from our countries talk about disasters and negativism all the time. Terrible storm in Galicia, North Korea strikes again, dramatically fall of the sperm quality in Spain. They scare people; they keep them deep in their caves and in their comfort zone. That is how they have the control over us.
Thanks to that, among other reasons, we live in a world full of negativism, where we do not believe in ourselves, where we are scared and where we do not have the energy needed to face daily problems.
We want to be positive; to spread positivism around, to create a magnificent atmosphere where we can abandon the nest and fly away carrying our ideas and dreams with us.
This is mainly why we are here: Because we want to spread the keep calm and make la honey manifesto. Are you in for a great trip?
Publicado el abril 15, 2013 en Uncategorized y etiquetado en barcelona, beginning, brand, branding, costalamel, Drawing, manifesto, Philosophy, positivism, quotes, story. Guarda el enlace permanente. Deja un comentario.